External growth through cross-border acquisitions is no longer an option exclusive to large multinational corporations. The fast pace of technological developments, the consolidation and increased international scope of most industries offers plenty new business opportunities for mid-sized companies.

Free classified ads online have been gaining popularity especially to small time companies and individuals who offer goods that do not fit in the regular marketplace such as pets, used vehicles, apartments, and jobs. These goods are, in most cases, accessible to all users in any target area, thus the better chances of exposure. It is but a common knowledge that advertisement is among the most effective tools to reach potential customers. Businesses just cannot rely on referrals or word of mouth to spread the good news about their products and services.